We’ve all been there. You are roaming through your local grocery store or even picking up a coffee at Starbucks and you see those Naked Juice Green Machine containers and think “are those things really healthy?” They have the looks of a drink that would be good for us to drink. They aren’t soda. And many people say that Naked Juice drinks are “delicious.” Well, my friends, anytime a health drink is described as “delicious” by consumers, it is best to take a second hard look at the situation. In terms of Naked Juice Green Machine health benefits, well, they’re not what they seem and this drink would not even come close to breaching my best green superfood powder drink list.
These brightly colored bottles that seem to be filled with healthy goodness are actually made by Pepsi. Yes, Pepsi, one of the biggest soda pushers in the world. Not to be a conspiracy theorist by any means, but how much can we trust a company that’s mostly contributed to a cultural health demise with a health drink? It seems a bit contradictory and rightfully so.
In 2016, Naked Juice Green Machine health benefits became a sore subject for Pepsi when PepsiCo was sued by Center for Science in the Public Interest (CSPI) for being deceptive in their marketing claims related to their Naked Juice line. The suit claims that PepsiCo used misleading marketing claims, such as “only the best ingredients” and even, “the goodness inside.” The suit alleged that PepsiCo Naked Juices were using low-grade fruit juices in their drinks. People who were thinking that they were getting Naked Juice Green Machine health benefits were really just downing crappy fruit juices or so claims CSPI.
If we look at the label for Naked Juice Green Machine ingredients, we do see that the top level ingredients are all fruit juices.
Remember, the way that ingredient labels work is a hierarchy. The ingredients with the heaviest volume are placed at the top of the list. In the case of Naked Juice Green Machine, the good ingredients that offer the most health benefits, such as wheat grass, ginger root, barley grass, parsley and green algae are all basement dwellers on the label. Essentially, this drink is just a load of fruit juices.
The fruit juice party is really the nefarious reason that Naked Juice is able to claim “no added sugars,” which is the bait for many consumers to purchase Green Machine. The fact is, this drink is loaded with sugars, and namely fructose (the worst sugar chain of them all). What would even be the point of adding sugars when you are loading it with fruit juices that are loaded with sugars? This is a case of an ingredient label being super manipulative.
“Unfortunately, these products not only lack substantial nutritional value, but the marketing tactics mask what the product actually is — a sugary beverage, similar in nutritional composition to soda,” says Jackie London, who is the Nutrition Director of Good Housekeeping.
Naked Juice Green Machine health benefits are the result of manipulative green drink marketing. This isn’t to say that there are no health benefits, but when you take down over 60 grams of sugar/fructose per serving, the health benefits of wheat grass most certainly become compromised. Over half of all Americans are obese or at the very least, overweight. Science has consistently linked sugar intake to weight gain. Popular drinks such as Naked Juice Green Machine are nefarious contributors to this growing epidemic. The fact is, most people realize that drinking soda is bad for them and they make their decision to drink it based on that knowledge. But Green Machine appears on the outside to be a healthy option so the consumer doesn’t completely realize the disaster they are creating for their blood sugar levels and fat storage mechanisms.
But not to worry, Pepsi referred to the lawsuit as “baseless.” As expected, these big food corporations stand to lose millions as the truth is revealed so they serve to protect their interests first and foremost.
Visit my best green superfood powder drink list, I post the labels. Compare and contrast the differences between my green drink list labels and Naked Juice Green machine labels. Pay attention to which ingredients are listed in what order on the label. Remember, as I mentioned earlier, the first ingredients are the ingredients contained in the most volume in the product. You won’t find loads of fruit juices that concentrate sugar on my top list.
Pay attention to scammy labeling practices. Just because you use “natural fruit juices” doesn’t mean you aren’t getting a heavy sugar load. It is important to be aware of what you are putting into your body.